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Dive Deep into Marketing and Information Systems

The Marketing and Information Systems master's program is an innovative and forward-thinking course that combines two critical areas of modern business: marketing and information technology. This interdisciplinary program is designed for students who wish to develop a deep understanding of how digital technologies are transforming marketing practices and strategies. In an era where data-driven decision-making and customer-centric approaches are paramount, this program equips students with the skills to analyze complex market data, understand consumer behavior, and implement effective digital marketing strategies. Courses typically cover a range of topics including digital marketing analytics, social media strategy, e-commerce, and customer relationship management, alongside foundational principles of marketing theory and practice. In the Information Systems component, students delve into the technical aspects of managing, analyzing, and utilizing data in a business context. This includes learning about database management, information systems design, cybersecurity considerations in marketing, and the use of business intelligence tools. The curriculum often emphasizes practical, hands-on experiences, encouraging students to engage in real-world projects and case studies. Graduates of this program are well-prepared for the evolving demands of the marketing and IT sectors, possessing a unique blend of skills that are highly sought after in industries such as digital marketing agencies, e-commerce companies, IT consultancies, and corporate marketing departments. They are well-positioned to take on roles like digital marketing manager, data analyst, IT consultant, or even to venture into entrepreneurial pursuits in the digital space.

Program information

  • Logo of University of Groningen
  • University: University of Groningen
  • Type of program: Master
  • Tuition Fee: 17800€
  • Full Time Duration: 24 Months
  • Credits: 120 ECTS
  • Start Time: September 2024

    • Language Requirements
      • IELTS Score: 6.5
      • TOEFL Score: 92